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Archive for February, 2010

February 28, 2010

Purple Fuzzy Mittens




It has been a bit since I have done any work on the small trailer. All that snow and frigid weather has kept my focus indoors. One of the remaining projects after her renovation was to install a conception light above the bed. Much searching failed to find a 12volt light game that both ran on low voltage LEDs and didn’t look too modern and/or plastic. I particularly sought after to have some textured copper to balance the beaten copper backsplash in the trailer’s tiny kitchen area.

So I chose to build my own artsy game.

I bought an low-priced 12volt LED dome light from a boat supply store. The LED circuit board surrounded by was the right size to fit neatly in one of the picture frames I had already wood-burned and painted. I used a piece of MDF the size of the frame as a base. I drilled a hole for the wires, then painted the edges orange and the face with bright gold paint. The bright paint is to help reflect the light out from under the shade. (Why gold? Because I had it on hand.) I varnished the board, then attached the frame to it with screws from the back. The inset in the frame meant to hold the glass made a clean slot to fit in the shade. I attached the LED board with its original screws and glued down the switch.

To achieve a textured copper shade, I built a frame out of hardware cloth. I covered the frame with heavy-duty recycled aluminum foil, being careful to take in the surrounded by with the shiny side out to reflect light. I pressed the aluminum into the hardware cloth for maximum texture. At this point it looked pretty disappointing, but I pressed on anyway. I brushed sizing all over the further than of the shade, then applied copper leaf. It took in this area 3 applications since the texture made leafing hard. When I reached the point of excellent sufficient, I coated the shade with copper sealant, and left it to dry overnight.

Here it is, screwed securely to the trailer wall. Having small encounter with electrical things, it was indescribably satisfying to flip the switch and see the light come on!


Source: http://purplefuzzymittens.blogspot.com/2010/02/it-has-been-bit-since-i-have-done-any.html

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Home Improvement Project #51354

Just before this we removed the ancient carpet and hired someone to re-level the cement floors and install new carpet…

In the meantime, something got into us and we tore the ancient wallpaper down. 

What a relief! It needed to be done!

We chose some spunky girly wallpaper and did it ourselves. Whew!

…place the furniture back together…

…and…

…well, that was back in August 2009…

…nearly seven months later, we’re still not done with all the finishing touches…

…just like a lot of other home improvement projects here in the Babin household…

 …but this is what it looks like so far…

Source: http://babinblogger.blogspot.com/2010/02/home-improvement-project-51354.html

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Sleep, Oh Sleep, Why Dost Thou Elude Me?

I give up. No, really, I do. I can’t seem to get more than 2 1/2 hours sleep at a stretch (I’ve really looked at the timer each time I’ve awakened/gotten up the past few days–call me depressed…), and then, when the opportunity arises for me to sleep beyond 6:45, I can’t seem to manage it. :sigh:

I’m honestly not trying to complain, and I truly still do like being pregnant, it’s just, well, I’m dog tired these days and I still have in this area eight weeks to go. Maybe I’ll gift myself with an overnight stay in some chichi hotel with a king sized bed–all by myself. Yes, that’s it, I’ll run off and place Brien and Lily and the dogs and get some sleep. In a king bed. All by myself… Ahhh, a girl can dream, can’t she? ;o)

Lily has be converted into an overtired, exhausted Bitty Bit. She doesn’t seem to be able to sleep beyond 7:00 either. :o ( She’s also not napping at school (too much to see and do? Overstimulated?), so when the weekend arrives I have high hopes she’ll catch up on her sleep. Instead, she’s up until 10:00 (don’t know why) and then up by 6:30 or 7:00. :sigh: I reckon once she and I are home on maternity place (she’ll be staying home with me) we will settle into a excellent normal and she’ll once more sleep. Let me note she does nap at home. In fact, we typically have to awaken her by 4:00 or 4:30.

She and I are a pair, that’s for sure.

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So, we’ve been making simple home improvement plans. The largest for me is getting rid of the last “sponged” room in the house–the downstairs bathroom. Sponging is just not a technique that works for our family. The family who owned the house earlier seemed to like it. I’ve lived with the blue, sponged, nautical themed bathroom for four years and I’m ready for something new. I’ve been slowly working my way through the house, and after this, I only have one more room I want to “improve”.

The bathroom had a nautical wallpaper border and “rope” trim above and below it. We removed the trim yesterday, B and Lil removed the vinyl picture part of the wallpaper (you should have seen the bathroom floor), and just a few minutes ago, B sprayed the adhesive remover to get the paper part of the border down.

He just finished removing the paper. It took him all of three minutes. Look at this!


This is the best I could do for a before photo. I’ll be sure to post the afters. Just know Lil sought after red, then bright kelly green, then bright pink. It’s a excellent thing she doesn’t get to decorate the house…;o)

The other room I want to “end” is the dining room. I want to place some “frames” below the chair rail and paint that area colorless. I reckon it will brighten it up in there (I’m not overly thrilled with the green, but I don’t despise it either) quite a bit. :o )

So anyhow, yesterday was spent at Lowe’s, the ‘krop (groceries) and then the ‘Jay. I managed to use coupons at both Ukrops and Tarjay and saved over $25. Woo hoo! I have begun not only cutting coupons, but looking at the ads for the ‘Jay, identifying items we use/need that are on special and then find coupons to go with them, so saving any more cash. Yesterday, we expected a $10 gift card because we bought some diapers (which, let’s face it, we’re certainly going to be needing) and then, we used a coupon on top of that. Score! :o P

We had Elijah’s birthday party yesterday afternoon/sundown and it was a blast! It was held at Jumping Joey’s–a bouncer-filled party place. My small introvert was more than a bit overwhelmed when we first walked in and it took her a excellent twenty minutes to warm up. There were SO many kiddos running around, such loud composition, so many brightly painted bouncers, she wasn’t sure everywhere to look our what to do. Yes, she may be friendly and approachable, but she truly is an reserved kiddo, and Miss Lily was stymied.

Once she warmed up, she had a delightful time and chased around Scottie’s kiddos Joe and Caroline. In fact, Joe somehow wound up Lil’s playmate (he’s in the seventh grade, lol!) and self-appointed guardian and stayed with her the entire time they were bouncing. :o )

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Weekend Sparklies:

1. Getting a start on that bathroom. I’m heading in to commence painting here in a few minutes–maybe. I have to get B to go get my painting “stuff” from the workshop and I’m not sure he’s going to want to place the gold medal hockey match. ;o)
2. They Olympics. I’m going to be so sad to see them end this sundown.
3. Mass and then brunch at Baker’s Crust with Nana and Pop. One day I’ll go and be able to get the French toast without them running out of cinnamon bread…
4. The sun is out today. It’s cool and windy, but so sunny. Yay!
5. A bloggy reader questioned me to make some special cards for her. I’m heading into the studio this sundown to make a couple of mock-ups. :o )
6. Feeling Ellie go on her “schedule”. I makes me smile to have her in there doing her own thing. :o )
7. “Red meatloaf” for dinner. Mmmm. I’m drooling just thinking in this area it.
8. I’ve been better in this area my Lenten look excellent of limiting my internet time/usage and keeping my patience. Hooray! :o )

No milestones.
Still pondering the blog and what to do in this area the name. I also have the loveliest Lisa Leonard ribbon Jessie gave me as a gift that has only Hannah and Lily on it. I’m not sure if I should contact Ms. Leonard and question if it’s possible to add another name, if I should buy another ribbon, or what. Whatever happens, I need to honor all three of my sweet girlies. :o )

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A final thought. Anyone else out there toast the moment one of the P&G Olympics “Thank you, Mom” commercials come on? Just thinking in this area them gets me teary, lol! Brien just looks at me and chuckles. After 16 years he knows what a softie I am. Combine my predictable tendencies to weep at everything with pregnancy hormones and I’m simply doomed…

Source: http://hannahandlily.blogspot.com/2010/02/sleep-oh-sleep-why-dost-thou-elude-me.html

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House Renovation 9 – it’s been a while

Long time, no house shots. I know that’s part of what I’m held to be doing here as the Canadian anchor of the Bakke-Fahey household… it’s just that there’s been a lot more fun stuff going on to enter in this area than the minutiae of a house renovation. So here’s everywhere Tori’s half of her home improvement budget has been going lately. Let’s just say I’m looking forward to this being over, but just don’t question me in this area it (even if I try to restrain myself, you may get one of those diatribes nobody wants to hear).

This is way back when the foundation was being insulated.

New roof on the garage… just picture all those square feet underneath.

Nice small roof drains.

Backyard neighbour is going to place up a nice pad starting later this year.

House roof – top done, bottom nearly done (back in December).

Roofing works when they were ongoing.

Here’s part of why I wasn’t taking too many pictures or posting high frequency updates. Plumbing and wiring need to be done, but they aren’t exactly grand movement to view from a photographic standpoint.

The exciting makings of a downstairs bathroom, watching concrete cure is right up there with watching paint dry.

Foundation insulation in.

I reckon this derived from the roots growing into city water/sewer lines last year, but possibly had something to do with the house project.

Windows and doors mostly in, just two doors remaining to be added (front door and front patio door).

Garage door in way back there.

Back entry door now in, siding half gone.

Closer up of the garage door. This and the side dialogue box let in a decent quantity of light, plus I’m “over lighting” it surrounded by as I’m never a fan of dim garages, and I acknowledge in development the lights will have to fight their way through “a few” bikes hanging from the ceiling.

Back doors and windows in, now when you walk through the house it’s feeling much lighter and more open… obviously the city warming up and getting lighter has a lot to do with that, but we’ll also give a small credit to the huge new triple pane windows throughout transmitting a small more light than the average sheet of plywood.

Front of house two huge windows just in this area done, just waiting for that one on left which will be a double door that can open and fold open really leaving a space the size of those windows open, or just half can be used like a normal door.

A bit of the front entry and future exercise room, small hard to see what’s really going on here, but point being this house will be sunny in the afternoons.

Back entryway, bathroom area, and a bit of that workout room.

The living room/kitchen area is feeling much more open with the light coming in.

A pretty open view out to the back patio (and Garage Mahal).

Source: http://bikingbakke.blogspot.com/2010/02/house-renovation-9-its-been-while.html

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views on Nature, simple living, history …

Simple living, frugality, self sustainable, even survival or post industrial – all of these terms apply to the concept I want to talk in this area today. I am talking in this area the HAY BOX. I cannot seem to pin down when it got called that – seems to have bought the name hay box during pioneer days. But the thought of insulated cooking goes way, way back and is also the basis for the huge clay ovens that have been in use, well –forever. What is a hay box? Shockingly, it is a box filled with hay. What does a hay box do? Ah, now there is everywhere fascinating things start to happen. You start by getting a pot of water boiling hot, then you place it in the box. With an insulated lid (or more hay) on top, the pot is snuggled into the middle of the box. The hay and dead air space slows the loss of heat and keeps the water hot for a very long time. Reckon in this area it, once you get a pot boiling on the stove the only reason you need to keep the burner on is to replace lost energy.  If you can slow that energy loss with insulation, then there is no need to constantly add more.  That’s it I’m worried. No magic, no convection, no microwave – but also, no more energy other than that used to boil the water.

Now why, further than of historical curiosity, would I want a hay box today? Many reasons occur to me. If you really want to practice simple, sustainable or green living, then this is for you – it reduces energy use by 75 to 90 percent. If you are meager, the energy savings equal lower bills. If you take pleasure in the ease and taste of slow cooking, then the hay box delivers. If you just want to have access to a way to prepare food with a minimum of fuel used – say during a hurricane or other catastrophe, then the hay box is the simplest, most dependable way to stretch your cooking energy. Seriously, for such a primitive thought, it really does find its way into many modern situations.

As you can tell, the use of the hay box is much more exciting that its design. In fact, I reckon I should more properly call this a cooking theory instead of a particular design. In the ancient days, the designs were pretty basic – a box filled with insulating straw. But, as we have begun to adapt this technology to modern sustainability issues it has developed a bunch of alternatives ways to utilize the opinion and not use hay. I am sure the pioneer switch out their hay every time they spilled something on it and gave the wet hay to the cow. But, today we do not keep a ready supply of hay and we have no animals at hand to recycle the mess. Dread not, imaginative people, including me, have come up with dozens of practical and point variations that will work to meet any need.

If you want super cheap, we have ways to reuse materials in construction. For example, the outer box can be a cardboard box – or better yet, two – one within the other. In fact the box can be any box you wish to use or reuse. Likewise, the insulating notes can be hay, paper, aluminum foil, blankets, bubble wrap, aluminum insulation or packing peanuts – hell; it could even be real peanuts.


If all you want is a simple, temporary hay box – any combination of these elements will work. Now, if you want a more striking and study hay box –here is my best thought.

1) For your box, start with a ordinary cooler. The closer to the dimension of the pot you will be by the better. Igloo really makes one called the cube you can buy it at W–mart for $30. This would be ideal – decent looking, additional insulation, sturdy, and portable. The outer dimensions are 20″ by 18″.  This will give you room for any pot no wider than 10inches across- assuming for interior wall thickness and at least 2 inches of added insulation on all sides. 

2) Get yourself a quantity of Styrofoam sheets. They need to be at least as wide and deep as the cooler and should be thick – 2 to 3 inches is ideal. They sell this in the huge home improvement stores – In the insulation department.

3) Here is everywhere it gets tough, but it is perfect and so worth the effort. Measure the cooler surrounded by bottom. Use those dimensions to cut out a sheet of Styrofoam that will fit snugly in the bottom of the cooler. Cut and place the first sheet. You need at least 3 inches of foam on the bottom, so if you are suing thin sheets add more solid cutouts until the bottom is 3 or more inches thick.

4) Remember, the sides may hill a small so check you interior dimensions every so often to be sure the cut pieces fit snuggly against the sides of the cooler

5) When the bottom is built up – take a piece you have cut for the next layer and trace the bottom of your pot on it in the center of the sheet. Mark it with a thick magic marker. Trace with the marker held up against the side of the pot. This will give you a small extra – you want the hole to be slightly larger than the pot – anywhere from 1 to 2 inches is excellent. BTW – you must use a straight pot – any bulges or curved place will make things too complicated. A tiny bulge is ok, if it fits in you inch or two safety margin – but straighter is better.

6) Now cut out the circle you have marked. Cut along the further than edge of the mark, this way you will give yourself a small room for the pot to go in and out straightforwardly.

7) Continue to measure and cut out these templates until you have reached within 1 inch of the rim of the pot. Don’t go any higher because you do not want the lid to hang on the foam.

8) To provide extra insulation to the top of the cooler – now a hay box, you can do numerous things or even combine them,

a. You can cut out 2 or more inches of foam and glue it to the surrounded by of the cooler lid – be sure to make plenty of room on the edges so the lid closes without damaging the foam.

b. You can make a take in for the pot by taking a large plastic bag and filling it with packing peanuts. Seal the bag and place it within an ancient pillow case. You can snug this down around the top of the pot. Be sure it is bulky sufficient to use up most of the top space. If the case gets dirty, it can be removed for laundry.

9) Now, you have a hat box cooker that will last for years and can be carried out in public without feeling like an outcast.

Note: If your pot is much larger than 10 inches across, you might could just place it directly in the cube and place out additional insulation. In fact, if you are bone idle and willing to accept lower efficiency, i see no reason why you could not buy a cooler to match your pot size and be done with it. But make no mistake – the energy efficiency will be lower and thus cooking times will increase – don’t be bone idle.

Ok, I said do not be bone idle; but if even this just seems like too much work, there are still answers.

1) If you will be cooking lesser amounts you can try to use a ordinary, wide mouth thermos. This will work; I’ve done it with rice. But, it is not as effective, because the smaller mass of food stores up less heat and therefore the insulated cooking is only effective for a shorter time. But, it does work, and you can use any cheap wide mouthed thermos

2) If you want to go uptown, the hay box is experiencing such a revival of fortunes that no less that the Thermos company has introduced an entire line of them. All modern and gleaming stainless steel and plastic. The 4.5 liter version runs from $150 to $200. It can be bought through Amazon and other outlets. There are also Chinese versions that sell for around $70. Globalization, gee whiz.

I am not saying, this is a must have, but if you want to save cash, use slow cooking and practice for a simple life – (whether you question for it or not), then the hay box is at least worth learning in this area. The process of insulated cooking has many other benefits.  Less water is needed because less evaporates and with it less flavor is lost. Food is cooked at lower temperatures and therefore less vitamin and micronutrients are lost.

Here are a few simple operating principles. To be sure that bacteria are killed; boil larger things like whole potatoes for 15 minutes, large dry beans for 10. All other smaller things like rice or peas can be boiled for just 5 minutes before being positioned in the cooker. Food can be left to cook with no tending needed and no danger of burning, and will stay piping hot for many hours. But, the cooking times will be slower and I reckon one would have to figure out their own times based on the actual results from their pots and their hay box.

Wow, the more things change, the more they remain the same. Who would reckon modern homesteads would be by an heirloom cooking technique like the hay box. But no one can deny the savings in energy or the environment. Truthfully, I have never even used slow cookers much, but I am determined to fine tune my own thermos cooker until I can at least prepare rice and dry beans reliably. I want to hear from anyone who tries or has tried this simple living tip.

PS – This is list of times to boil and then time to place in the hay box – I don’t remember everywhere I found it – but it should be a guide at least. The time seems in this area right for rice and beans

food type           boil time      hay box time

rice                   5 min           1-1.5 hours

potatoes           15 min         1-3 hours – size matters

soup                10 min         2-3 hours

green lentils      10 min        3-4 hours

pintos              10 min        3 hours

split peas         10 min        2 hours

polenta              1 min        1 hour

hard squash       5 min        1-2 hours

Source: http://viewfromshadowsend.blogspot.com/2010/02/hay-box-cookers-heirloom-crock-pot-for.html

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Laura Franks Dividend Note No. 21, February 28 …

Last Friday was the first Friday in Lent. And so, we started the “Lenten Friday Dining Season” at my wife’s home parish (St. Catharine). We went with a neighbor, Connie Schalinske, who is a member of the local Episcopal parish at St. Alban’s. Also in our group were Tom and Margaret Lyons and Betsy Butler who are all members of St. Catharine parish. I attend Christ Lutheran. Betsy’s son Joe Miesse and his girl friend Sachia Jones, also sat with us

The winter weather was discouraging but not brutal. We arrived in this area 6:00 and there was space in the parking lot for us. Surrounded by there was a line of six people to pay and no line at the serving table. Table space was straightforwardly available. The dinner was of brilliant quality and the service was friendly and efficient. Perch filet was offered either fried or baked; the servers offered both fried and baked fish for those who sought after to sample each.

Grilled cheese sandwiches were also offered. The cole slaw was traditional, slightly sweet. French fries were hot and the fries were gumbo cuts. Nothing scarce in the condiments. A respectable tartar sauce, Hunts catsup and Heinz malt vinegar.

Drinks were ice water and what was probably a pink lemonade from a mix of some sort. Beer was available for $2.00 a bottle. Children liked the pink drink but to my taste it was too artificial to be a treat. One of the beers (the name escapes me at the moment) was slightly dark and had a fruity flavor. Curious but pleasant. Though it’s not something I would buy again.

Dinner price for each adult was $8.00. A tasty, enjoyable dining encounter for a reasonable price. St. Catharine serves this fish dinner every other Friday night during the Lenten season. Next fish fry at St. Catharine parish is Friday, March 5, 2010.

This Friday we plotted to guide to Immaculate Conception parish on East North Broadway in Clintonville. We plotted to place for Clintonville after we attended an art notch at Art Access on S. Drexel Avenue in Bexley. The guide to Immaculate Conception was scheduled to depart at 6:30 from Bexley. Same group of friends as the previous Friday plus the addition of Mark and Debbie Stewart of Christ Lutheran Church.

The weather was inhospitable all Friday. A wet snow that formed ice on sidewalks and streets. I started to reckon a guide to Clintonvillle would not be prudent because of slippery streets. Tom and Margaret Lyons walked with me to Art Access. The footpath and street surface of Drexel Avenue were icy. But the walk to Art Access is a block and a half so we persevered. On the walk to the art arcade, none of us slipped or fell.

On the return home I slipped twice but did not fall.

When the Lyons and I returned to the house, the answering machine light was blinking. Cancellations. Only Tom, Margaret and I were left as possible fish fry diners. We talked in this area slippery roads and the needless risk of trying to make the the trip to Immaculate Conception. In the end the votes were “stay in Bexley and have a pizza.” We called Anthony’s Pizza and Subs and ordered a large pizza, half sausage and half green pepper and onion.

The bill for the pizza was eight dollars.

Eight dollars? That struck me as pretty cheap. Tom said that there is a price war among Bexley pizza houses.

After picking up the pizza twenty minutes later, we opened a bottle of cabernet sauvignon from Chile. Pepperwood Grove is the name of the vineyard.

Is there a pizza topping appropriate for Lent? Perhaps cheese only or cheese and anchovies? Monday, I’ll question a Bexley Public Radio reporter to investigate and crash on the pizza price war.

This is a note from the WCRX-LP editorial collective.

Source: http://agentofcurrency.blogspot.com/2010/02/laura-franks-dividend-note-no-21_28.html

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Interior Design Ideas For Your Bathroom

Bathrooms are one of the most trafficked place to stay in the house, so why shouldn’t yours get as much decorative attention as the rest of the place to stay in your home? If you’re bathroom needs a bit of a makeover, consider the subsequent bathroom design thoughts. They’re simple to implement and won’t cost you a fortune.

Add Some Color to Your Walls

Making the walls of your bathroom come alive with color is one of the simplest and most fun ways to liven up its overall design. Most bathroom fixtures and cabinets are colorless, which makes them perfect for bright-painted walls. Blue or lime green, for example, can be ideal colors for your bathroom walls. Don’t be worried to use manifold color palettes and simple designs, like stripes flower patterns.

Update the Cabinetry

You’ll be surprised at how much of an effect cabinets and cabinet hardware can have on the interior décor of your bathroom. Cabinet drawers, handles, door knobs and hinges are a huge element of your bathroom’s look. Getting a new set of cabinet hardware pieces can reinvigorate your bathroom, making it look richer and groundbreaking new.

Tile

Colorful decorative tile can give your bathroom walls and floors that extra design detail they need. Try surrounding your bath tub with gorgeous tile designs, or if you want to use up less space, you can introduce a tile pattern on to your colorless bathroom walls, for a look that is both subtle and elegant, as well as eye catching. Place the tile on the main focal point of your walls.

Get New Lights

Because bathrooms are often the smallest and most intimate place to stay in the house, lighting makes a huge difference in in their design. One way of sprucing up your bathroom is by adding or replacing light sources. Light fixtures are best when they provide lighting from above or from the sides. Experiment with different light colors and game designs. Adding a new dialogue box with sheers is another fantastic way to bring more light into your bathroom.

For more information on everywhere you can find a variety of styles of cabinets, San Diego cabinetry air force, or just some interior design thoughts, check out http://www.bardoncabinets.com, a San Diego interior designer with more than 30 years of encounter. Any questions you have concerning bathroom remodeling in San Diego will be answered by local experts who know their affair well.

Article Source: http://EzineArticles.com/?expert=Ryan_Frank

Source: http://interiordesigncien.blogspot.com/2010/02/interior-design-thoughts-for-your-bathroom.html

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Home Improvements, Green Home Products, and More

Sorry for being away for so long. Time kind of slipped away a bit. I have been busy with some projects and have just not found time to post for the past 10 days or so. This post is in this area effective energy saving tips. Many people try and save cash by reducing utility bills and cutting energy use. The problem is figuring out the best way to do that. One of the cheapest and most effective ways to save energy is air sealing your home, another is changing to CFL light bulbs. You can find and article that details some very effective energy saving tips and how they can help you save cash on utility bills. The article Most Effective Energy Saving Tips to Save Cash will help anyone find a way to cut energy use and save cash on energy bills.

Source: http://homeimprovementandgreenhomeideas.blogspot.com/2010/02/sorry-for-being-away-for-so-long.html

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Home Improvement: Imarflex Dish …


Imarflex DD-787

This dish dryer is a very helpful thing in our kitchen. It keeps the plates, utensils and glasses away from rats- not that we have it in our home and other crawling insects lol

I usually set the timer and then the warm air will turn on to dry the newly cleaned dishes. After a few minutes, the plates, utensils and glasses are warm and ready for use again.

Source: http://mrsmartinezravesandrants.blogspot.com/2010/02/home-improvement-imarflex-dish-dryer-dd.html

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SUCCESS STORIES HOME TIPS FROM ADSENSE


HomeTips.com nails down huge revenue with Google AdSense.

Home advice website HomeTips.com started out in a backyard clubhouse. Seeking a silent, woodsy spot for writing home improvement books, author Don Vandervort converted the bottom floor of his sons’ two-tale treehouse into a small personnel. He launched HomeTips.com from that personnel in 1997, essentially as an online portfolio to promote his books.

In the decade since, HomeTips has grown into a large and ordinary site, thanks to the authority Vandervort has developed and the number of content he has collected and posted from his more than two dozen books, scores of magazine articles, and many television appearances on ABC and HGTV.

Challenge

Until in this area three years ago, HomeTips’ main source of revenue came from writing, publishing, and licensing books and content to other companies, such as Sunset Books and Microsoft. This affair expanded significantly after Vandervort went to larger offices in Glendale, California, and assembled a team of editors, writers, and artists.

Though his book and content affair was thriving, the website’s meager revenue came from online sales of guides and reports. When a visitor requested one of these, Vandervort would email it to them and trust them to send three dollars. “At that time, I couldn’t find a excellent system for these small transactions,” he recalls. “It was an fascinating way for us to stay in touch with our visitors’ needs, but a cash-losing proposition. We needed advertising for the web affair to be viable.” But the small editorial team was far too busy working at their core affair of making content to develop an advertising program.
Results

In 2003, Vandervort heard in this area the Google AdSense program and thought it might be helpful for making incremental revenue that could work for HomeTips. As he notes, “It took in this area 20 minutes to set it up – and that 20 minutes completely changed our affair.”

He started by testing AdSense on a few pages. During the first week, he remembers that AdSense revenue paid for coffee; the second week, it paid for lunches. The clearly worked, so he started expanding the program across the entire site. Now AdSense revenue pays for all salaries, overhead, and affair development.

“Google’s ability to deliver embattled ads is remarkable,” says Vandervort. “In fact, because the ads are so significant to the content on any given page, we believe that they are a very helpful resource for our visitors. This is evidenced by the fact that, on many of our pages, more than 10 percent of our visitors click through to the advertisers for more information,” he adds.

HomeTips now sees more than 1 million online visitors each month. “Solid content is the secret to rising a subsequent,” says Vandervort. “If you enter expert content with your visitor’s needs in mind, the rest will follow.”

As the affair has grown up, so have the sons whose backyard clubhouse Vandervort first commandeered for an personnel. Now they bring media encounter to the affair: Gabriel as a former novelist/producer of shows for The History Channel and Christian as a cinematographer and film editor. HomeTips anticipates online video to be the next area of growth. “Nothing can show you how to do something as clearly and adeptly as a video,” says Vandervort. “As we see the migration of advertising dollars from television to the web, we expect video content and advertising to do very well.”

The HomeTips team constantly tests site design, navigation, and ad optimization to improve both the user encounter and the success of advertising. Vandervort points out the fact that channel reporting and Google Analytics are a huge help in this effort. “These analytics help us zero in on everywhere we’re doing the best job and everywhere we need to do more. As a result, our performance just keeps going up.”

In this area Google AdSense

Google AdSense is a program enabling online businesses to earn revenue from serving ads precisely embattled to point web content and search pages. With service levels ranging from online sign-up to dedicated help management, a broad range of sites profit from AdSense. Thousands of Google advertisers also benefit from AdSense by gaining exposure on sites across the Google Network, which includes many of the Top 100 Media Metrix sites such as AOL, In this area.com, Amazon, Question.com, and Lycos.

www.hometips.com

Source: http://adventureadsense.blogspot.com/2010/02/success-tales-home-tips-from-adsense.html

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